STRATEGY. LEADERSHIP. HUMAN CONNECTION.

Name: Rebecca Hegi – Freelance Website
Address: CH

I bring 12+ years of executive experience at the intersection of strategy, finance and people. As a founder, board member and former C-level leader, I support purpose-driven businesses in building clarity, culture and growth from the inside out.

With a rare blend of strategic sharpness, emotional intelligence and lived transformation, I help leaders move from complexity to direction and from vision to meaningful results.

I’m Jac Adam
A leader for those who are ready to rise.

I bring clarity to vision, passion to execution and depth to transformation.
With a unique blend of business acumen and human insight, I help you lead with purpose and get the results to match.

When people thrive, businesses grow.
When strategy is rooted in values, it lasts.
When finances align with mission, true wealth unfolds.

Whether you're building your company, evolving your leadership, or expanding your impact.

I support you in making it powerful. Aligned. And unstoppable.

Real growth is embodied. Real success is felt.

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Expertise & Services

Explore the range of services tailored to meet your business needs and propel your success.

Strategic Leadership

I help you define your company’s unique position, sharpen your vision and translate strategy into clear, executable goals. Together, we shape aligned momentum – grounded, collaborative and scalable.
Real strategy doesn’t live in slides. It lives in your culture, your offerings and your numbers.

Do your people know your vision, your goals and how they contribute?

Financial Empowerment

I build financial structures that unlock insight, confidence and healthy growth. Together, we design systems that connect strategy and numbers – from liquidity planning to controlling and real-time reporting.
Finance becomes a source of alignment and momentum across your entire business.

When money works with you, your business expands naturally and intelligently.

Family Business Evolution

I support family businesses in navigating succession with clarity, respect and strategic foresight. At the heart of every transition lie three forces: ownership, company and family – each with its own needs, dynamics and impact.
Having led and transformed a family business myself, I bring lived experience to guide founders and successors through this multidimensional journey.

Strong legacies grow when family, business and ownership evolve together, by design.

People & Culture Elevation

I help you activate leadership from the inside out – and build cultures where people thrive. We clarify what your company truly stands for and make sure that culture becomes lived reality.
People perform at their best when they’re seen, inspired and aligned with something greater.

Culture is what your people experience and amplify every day.

Testimonials

Words from People I Worked With

“Jac Adam is clear, trustworthy and not afraid to address tough topics – always with deep respect and a focus on what truly matters. He embodies the mindset that ‘nothing is impossible."

Board Member

Project Extract - Click for project insights

Projects

ERP Program Lead & Steering Committee Member for Company-Wide Odoo Implementation

As ERP (enterprise resource planning) project lead and member of a three-person steering committee, I oversaw the strategic implementation of a company-wide Odoo ERP system at an international software company. The aim was to unify fragmented systems, enable scalability, and build a digital infrastructure capable of supporting growth and increasing complexity.

I led the full project lifecycle – from needs assessment and roadmap design to rollout and continuous optimisation – with weekly milestone reviews and cross-functional coordination across finance, sales, operations, customer support, and development.

Key Achievements:

- Seamless integration of accounting, webshop, licensing, subscription management, CRM, and support systems

- Live connections to external applications (e.g. learning platforms and licensing tools) serving several hundred thousand software users

- Real-time reporting across departments, enabling better oversight and data-driven decision-making

- Fully automated billing and payment processes with high accuracy and full legal compliance

Beyond the initial implementation, I built and led an internal Odoo development team that continuously expanded the system. The ERP became the backbone for innovations such as a new website, a streamlined e-commerce experience, and a revised product architecture – significantly increasing profitability and operational clarity.

Built a Globally Scalable HR Infrastructure from the Ground Up

I led the complete build-out of a modern, international HR function for a fast-growing Swiss technology company in transformation. The goal: transitioning from a locally anchored office model to a purpose-driven remote organisation with distributed teams across multiple countries.

Key Responsibilities & Results:

- HR Structure & Global Employment Models
Designed and implemented scalable employment frameworks – including Swiss and international permanent contracts, EOR arrangements, freelance setups, and project-based collaborations. I successfully integrated talent across borders while ensuring legal compliance and cultural alignment.

- Cultural Transformation & Leadership Development
Introduced a company-wide leadership program based on new values, capability models, and targeted coaching for department heads. I designed remote onboarding journeys, management training, and workshops on intercultural collaboration.

- People Systems & Performance Management
Rolled out digital tools such as Culture Amp for data-driven feedback, goal tracking, and pulse surveys. Established transparent performance and development processes to identify and support high-potential employees.

- Compensation, Payroll & Compliance
Harmonised international compensation structures and implemented a unified, scalable payroll system. Ensured full compliance with labour laws and data protection, while integrating finance and ERP systems seamlessly.

- Talent Acquisition & Employer Branding
Developed a global recruiting strategy and built an international talent pipeline. Positioning the company as a value-driven, flexible employer with vision became a core pillar of the employer brand.

This HR transformation not only laid the groundwork for operational scalability but also became a key driver for employee retention, engagement, and the strategic alignment of the entire organisation.

Built a Fully Integrated Finance & Controlling System for a Growing Swiss Company

I led the design and implementation of a fully integrated finance system – seamlessly embedded within the company’s digital infrastructure. The project marked a milestone: one of the first Swiss joint-stock companies (AG) to complete its annual financial statements entirely within the Odoo ERP system.

Key Responsibilities & Results:

- Digital Finance Architecture
Implemented and customised the Odoo accounting module in accordance with Swiss GAAP. Created an integrated system landscape connecting real-time financial data with project management, subscription services, and sales operations.

- Controlling & Real-Time Dashboards
Developed dynamic dashboards for executive management and the board of directors. Liquidity, cost centres, margins, and target tracking were now monitored in real time – enabling faster, data-driven decision-making.

- Budgeting & Forecasting
Introduced a strategically aligned budgeting process. Built forecasting tools for liquidity planning and profitability control – enhancing financial foresight and steering capability.

- Team Development & Internal Financial Processes
Established in-house finance functions including accounts payable/receivable, payroll coordination, dunning, and monthly closings. Developed clear processes, internal controls, and team trainings to ensure long-term operational sustainability.

- Legal & Tax Compliance
Ensured full compliance with Swiss tax and governance requirements. Coordinated external audits, tax filings, and legal documentation directly within the ERP system – reducing risk and administrative friction.

This project became a best-practice model for digital finance systems in the Swiss SME sector – embedding data-driven leadership through structure, transparency and long-term financial health.

Strategic Repositioning & Vision Work in a Founder-Led Company

I led the strategic repositioning of a mid-sized, founder-led company by sharpening its vision, purpose and market positioning. After several changes in direction and a lack of strategic coherence, the organisation had become fragmented, particularly between the founder, the board and the executive team.

In my role as strategic advisor, I supported the founder-CEO in clarifying his role, intentions, and long-term goals – aligning them with shareholder expectations and the company’s actual situation. Decision-making structures were redesigned, the vision was embedded at the strategic core, and the organisation was set on a future-ready course.

Key Contributions:

- Vision & Purpose Alignment
Through in-depth strategic sparring with the CEO, we translated his personal intention into a clear, shared company mission. Board members and executives were actively engaged to foster commitment and long-term orientation.

- Market Positioning & Business Field Strategy
Together, we analysed core competencies, market trends, and customer needs. This led to the development of three clearly defined business fields – each with a distinct positioning and value proposition.

- Executive Team Re-Alignment
The leadership team was reshaped to reflect the company’s strategic direction. Roles were clarified, collaboration was strengthened, and a new format for strategic steering was implemented.

- Cultural Shift – From Top-Down to Ownership
The transformation journey was accompanied by a shift toward a culture of shared ownership. A purpose-driven leadership model was introduced, systematically linking strategy and culture.

This multi-year project resulted in clarity, renewed leadership strength, and enhanced strategic coherence, laying the foundation for trust, sustainable growth and entrepreneurial resilience from within.

Board Development & Risk Governance in a Family-Owned Business

I strengthened the strategic leadership structure of an established family-owned company by professionalising board governance and introducing a tailored risk management framework. Prior to my involvement, the board had operated primarily in an informal, operational manner – with little structure, no clear mandates, and limited strategic focus.

As a board member and head of governance, I led a comprehensive transformation. A newly developed governance charter clarified roles between the board and executive management, opened the board to external expertise, and enabled a future-oriented dialogue at eye level.

Key Contributions:

- Board Structure & Composition
Redefined the board’s responsibilities and established clear distinctions between strategic oversight and operational execution. Recruited new board members to complement entrepreneurial thinking with external expertise and governance know-how.

- Governance & Collaboration Culture
Established a constructive working relationship between the board and executive team – built on trust, transparency, and shared accountability. Introduced structured formats for strategic dialogue and long-term alignment.

- Risk Management Framework
Developed and implemented an integrated risk framework covering financial, legal, operational and strategic domains. The aim: early detection of potential threats, clearly assigned responsibilities, and a leadership approach ready for future challenges.

This project laid the foundation for resilient governance – transforming a traditional board into a strategic sparring partner capable of shaping the company’s long-term direction.

Empowering the Next Generation: School Workshops on Life Skills

I designed and led interactive school workshops aimed at strengthening young people’s personal development, communication and sense of agency – focusing on life skills often neglected in traditional education.

In collaboration with selected coaches, we created a safe and supportive learning environment where children could explore who they are, learn to speak up, carry themselves with confidence, and develop a responsible relationship with money. The goal: to encourage young people to find their voice, recognise their potential, and take ownership of their journey.

Core Themes & Highlights:

- Confidence & Presence
Helping students overcome stage fright, speak with clarity, and appear authentically confident – through practical tools, playful training, and one-on-one coaching.

- Communication & Emotional Intelligence
Introducing the basics of nonverbal communication, self-reflection, and active listening – to build empathy and strengthen social competence.

- Financial Literacy
Providing age-appropriate insights into money, values, and responsibility – laying the foundation for a healthy and empowered approach to finances from a young age.

Because tomorrow’s leaders are sitting in today’s classrooms and they deserve more than just grades.

This initiative is part of my deeper commitment to a future where knowledge, confidence, and compassion go hand in hand.

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